A: Standard Definition (SD) relates to the picture resolution of 720 x 576 lines we see when playing a DVD movie or watching a traditional analogue television program.

A: High Definition (HD) refers to the resolution of 1280 x 720 lines. HD is twice the picture resolution of DVD. Most major networks are now broadcasting in HD.

A: A picture that is refreshed twice as often as a standard 50Hz image, resulting in smoother moving image.

A: This is a process used to upconvert the pictures to match the resolution of your screen, turning a standard definition picture into an HD or even Full HD pictures.

A: A Full HD refers to the total measurement of 1920 x 1080 lines. This is the highest resolution high defininion available and use progressive scan technology for even clearer images. A full HD 1080 has up to five times the resolution of DVD. Full HD pictures are used by Blu-ray movie discs and video games.

A: Blu-ray disc is the next generation of DVD. Blu-ray disc can deliver up to full 1080p video resolution, and hold up to 50GB of the highest video and audio information, more than five time the capacity of DVD.

A: HDMI stands for High Definition Multimedia Interface. It is a single digital cable capable of transmitting Full HD pictures and uncompressed surround sound with no loss of signal quality.

A: Plasma television technology uses a grid of cells filled with inert gas that fluoresces when charged with an electric current to create a picture.

A: HDTV is a term used for superior digital television formats such as 720p and 1080i. Today, most television models have built-in HD digital tuner. There is no longer any need for a set top box.

A: First of all, SLR stands for Single Lens Reflex. Digital SLR (DSLR) cameras have larger image sensors and can produce very high quality photos. With a digital SLR camera, you see exactly what the lens sees. The lens are interchangeable. Digital SLR cameras are built for speed so there is no delay when you want to capture that photo of a lifetime.

A: LCD stands for Liquid Crystal Display. It creates a picture by shining light  through a matrix of tiny cells filled with liquid crystal. Each pixel is turned on or off using an electric current.

A: The main advantages include: 1) DSLR cameras can produce superior image quality since DSLRs have sensors almost as big as a 35mm camera. 2) instant operation, no delay! 3) Very fast auto-focus so you won't miss out any photo shooting opportunities. 4) High quality in low light. And 5) You have complete control over every photo you take.

A: OLED stands for Organic Light Emitting Diode. The "organic" in OLED refers to organic material. Carbon is the basis of all organic matter. Examples of carbon-based substances include sugar, wood and the majority of plastics. The "LED" stands for "Light Emitting Diode" and describes the process of converting electric energy into light. There are two types of OLED – small molecule OLED and polymer OLED. Sony uses the small molecule type because it has a longer lifespan.OLED stands for Organic Light Emitting Diode. The "organic" in OLED refers to organic material. Carbon is the basis of all organic matter. Examples of carbon-based substances include sugar, wood and the majority of plastics. The "LED" stands for "Light Emitting Diode" and describes the process of converting electric energy into light. There are two types of OLED – small molecule OLED and polymer OLED. Sony uses the small molecule type because it has a longer lifespan.

A: 1,000,000:1! Yes, that’s a one million to one contrast ratio! This results in deep blacks and in more outstanding dark scene detail and unmatched color reproduction.

A: A layer of organic material is sandwiched between two conductors (an anode and a cathode), which in turn are sandwiched between a glass top plate (seal) and a glass bottom plate (substrate). When electric current is applied to the two conductors, a bright, electro-luminescent light is produced directly from the organic material.

A: OLED has more control over color expression because it only expresses pure colors when an electric current stimulates the relevant pixels. The OLED primary color matrix is arranged in red, green, and blue pixels, which are mounted directly to a printed circuit board. Each individual OLED element is housed in a special ”micro-cavity“ structure designed to greatly reduce ambient light interference that also works to improve overall color contrast. The thickness of the organic layer is adjusted to produce the strongest light for each of the colors – red, green and blue - used to render the color picture. The three colors are further refined by a color filter, which purifies each color without the need for a polarizer, rendering outstanding color purity.